INTRODUCING: Bud Light’s New Despicable Date-Rapey Tagline


What’s alcohol for if it’s not to get you to do things you wouldn’t do when you’re sober? Oh, that’s not what it’s for? Well, that’s the advertising angle of Bud Light, whose campaign is #UpForWhatever and its new tagline is “the perfect beer for removing ‘no’ from your vocabulary for the night.

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Oh, I’m sure they were talking about doing things like jumping off bridges and playing Nascar on the highways, right? It’s seriously hard to think of a situation where something you’d say “no” to sober is suddenly a smart thing to do while drunk.

Yet, somehow, I don’t think Bud Light is referring to stupid daredevil acts. Bud Light is marketed to college-aged drinkers – the same demographic for which acquaintance rape is a problem. Their multi-million dollar marketing department would have to have its collective heads in the sand to not realize that getting young women drunk is a thing college boys do.

Here are some facts on rape:

  • One in five women and one in 71 men will be raped at some point in their lives (a)
  • 46.4% lesbians, 74.9% bisexual women and 43.3% heterosexual women reported sexual violence other than rape during their lifetimes, while 40.2% gay men, 47.4% bisexual men and 20.8% heterosexual men reported sexual violence other than rape during their lifetimes. (p)
  • Nearly one in 10 women has been raped by an intimate partner in her lifetime, including completed forced penetration, attempted forced penetration or alcohol/drug-facilitated completed penetration. Approximately one in 45 men has been made to penetrate an intimate partner during his lifetime. (b)
  • 91% of the victims of rape and sexual assault are female, and 9% are male (o)
  • In eight out of 10 cases of rape, the victim knew the person who sexually assaulted them (l)
  • 8% of rapes occur while the victim is at work (e)

Source: National Sexual Violence Resource Center

Now, Bud Light has apologized for the label, saying:

The full statement reads:

The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage brand engagement. It’s clear that this particular message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior. As a result, we have immediately ceased production of this message on all bottles.

Apparently, Bud Light hasn’t been drinking enough Bud Light to remove “no” from its vocabulary.


Featured image via Twitter.

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