Think of donuts covered with hooded white napkins, maybe. Or perhaps pastries served below a sign that reads “White Glazed Only!” Well, that’s not what the Krispy Kreme location in Hull, England intended, but that sure as hell is the image it projected when it came up with the rather idiotic “KKK Wednesday” campaign.
The “promotion,” intended to begin on Feb. 18, targeted youth during a school holiday, falling between “Colouring Tuesday” and “Face Painting Thursday.” Krispy Kreme UK promoted the now-canceled event on its Facebook page (since removed), too. It was through that same online venue that thousands complained about the thoughtless use of that acronym, however.
Oh, but it was only intended to stand for “Krispy Kreme Klub,” spokeswoman Lafeea Watson said, apologetically, on Feb. 17. Announcing cancellation of the promotion, Watson told The Guardian:
Krispy Kreme apologises unreservedly for the inappropriate name of a customer promotion at one of our stores. This promotion was never intended to cause offence. All material has been withdrawn and an internal investigation is currently underway.
But not only is ignorance no excuse, it isn’t even a valid excuse in this case. The Brotherhood of Buck-toothed Bubbas isn’t limited to ‘Murica alone, you know. The hooded sheets are over there, too.
Take the “Imperial Knights of the UK Church KKK,” for example. Below a “white power” tagline, the group’s website says any member must be a “white Gentile, a native-born citizen of the United Kingdom” on its “Why the Klan” page.
Its presence has been noted in British media in recent years, as well. For example, the KKK flag was flown in the UK city of Belfast during a 2012 slew of racial violence. And a UK Klan has been present for decades, The Mirror reported in 2011, with reports of KKK violence in South Wales alone dating back as late as 1999.
Even with assumption of it being unintended, an after-the-fact excuse won’t hold water. And that the promotion was geared towards children should only give many yet another reason to explore healthier diets, too.