Founder and CEO of MyPillow, Mike Lindell, may not be sleeping so well these days after the Better Business Bureau (BBB) recently revoked his company’s accreditation for false advertising. During the presidential campaign, Lindell traveled to the Fox News debate in October 2016 to throw his support behind then-candidate Donald Trump.
And Lindell’s endorsement was unique, due to his strange choice of words. The CEO tweeted:
“Looking forward to speaking and giving my credibility to @realDonald Trump”
— Mike Lindell (@MichaelJLindell) October 28, 2016
And Lindell explicitly offered his “credibility” to Trump every chance he could get.
— Mike Lindell (@MichaelJLindell) October 20, 2016
— FOX Business (@FoxBusiness) October 20, 2016
However, it would seem that Lindell’s unfortunate choice of words came back to bite him. According to the BBB, MyPillow’s “buy one, get one free offer” (BOGO) violates the bureau’s code of advertising because it’s the pillow’s regular price, not a special sale price. In other words, they continuously run their BOGO special to trick the consumer into thinking they are getting a better deal. Here’s a screen shot from their website.
If their pillows regularly sold for $89.97 without a “promotion,” then it would be legit, but if they run that “special” all the time it just becomes the regular price for two pillows.
“’Among other issues, BBB has attempted to persuade MyPillow to discontinue their “buy one get one free” (BOGO)/other discount offers without success,’ said Dana Badgerow, president and CEO of BBB of Minnesota and North Dakota. ‘Continuous BOGO offers, which can then be construed as an item’s regular, everyday price, violate not only BBB’s Code of Advertising – which all BBB Accredited Businesses agree to abide by – but also other state and national organizations’ rules.’”
The BBB’s Code of Advertising requires that a company only offer a special sale price for a limited time.
Lindell released a statement on Monday in response to the BBB’s decision:
“MyPillow was built on our dedication to our customers’ satisfaction. We run sales and specials for our customers, so that we can give as many people as possible the chance to have a great night’s sleep. Naturally, I am terribly disappointed by the BBB’s decision.
When I started MyPillow more than 11 years ago, I handled each and every customer call personally. To this day, I train all of our customer service representatives with one thing in mind, we take care of our customers because we owe them our success. We have sold more than 25 million MyPillows, but we will continue to treat each and every customer like they are our only one.
From myself and our 1,500 employees, we want to thank our loyal customers.”
However, the BOGO complaint was not the only issue the BBB had with the company’s business practices. Here’s a list of more violations which the BBB claims is false advertising on the part of MyPillow:
- “As Seen on TV” claims are sometimes listed on MyPillow boxes where the content is NOT the same as seen on the company’s TV ads. The company has made an effort to remove this, but it can still be seen on third party seller packaging (Walmart, Target, etc.)
- Photos of MyPillow on some boxes show the premium, gusseted pillow, when the box actually holds their standard pillow. The company has made an effort to correct this, but it can still be seen on some third party seller packaging.
- Claims of offering a “full warranty” when the warranty was not full (customers need to pay a fee to return the pillow).
- A pattern of complaints filed against MyPillow has been identified by BBB regarding customers’ understanding of the buy one/get one free offer. A substantial number of the 232 complaints filed against the company regard confusion on the offer.
We are hopeful that MyPillow will modify their advertising and eliminate discount offers, since the pillows need to be sold at a “regular price” for the majority of the time,” Badgerow said
In November, Lindell agreed to pay a $1 million penalty to a group of attorneys in California who took up legal action against the company accusing MyPillow of deceptive advertising. A consumer watchdog group also disputes claims made on MyPillow’s website that its products can cure ailments such as snoring, fibromyalgia, migraines, and other health problems.
Lindell accepted the settlement but admitted to no wrongdoing.
It’s no wonder Lindell was so eager to give Trump all his “credibility,” apparently it was past its expiration date.
But the pillow maker shouldn’t lose too much sleep, if his business folds, he may land himself a job as a Trump adviser.
Featured image via Twitter