The Washington Post reports that Donald Trump’s campaign is promising that Trump’s boorish behavior is just “a part that he’s been playing” and that once he gets the nomination, he’ll tone down his rhetoric and act like a human being:
Trump’s chief strategist Paul Manafort told members of the Republican National Committee in a closed-door briefing here Thursday afternoon that his candidate has been playing a ‘part’ on the campaign trail, but is starting to pivot toward presenting a more businesslike and presidential ‘persona.’
“He gets it,” Manafort told RNC members. “The part that he’s been playing is now evolving into the part that you’ve been expecting. The negatives will come down, the image is going to change, but ‘Crooked Hillary’ is still going to be ‘Crooked Hillary.’
Essentially, he’s promising to shake the Etch-A-Sketch and start over. This is not a new idea; candidates always appeal to the base in the primaries and then tack back towards the center in the general. But Trump has been so far off the deep end, so vile and violent, that it should be impossible to repackage himself as a moderate.
And this is why you should be concerned: The Corporate Media is going to seize on this new narrative and run with it like a starving cheetah chasing a gazelle.
Even though Trump has been savaging the media, placing them in physical danger on more than one occasion, the Corporate Media is going to ignore EVERYTHING he’s done and sell him as a serious contender for the presidency. Why? Because both Hillary and Bernie are crushing him in the polls.
The Corporate Media is motivated by one thing and one thing only: Profit. That’s it. If it makes money, they show it. If it doesn’t make money, they ignore it. This is why Trump has gotten a gazillion hours of free media publicity while Sanders was completely ignored until a little over a month ago.
This means that a presidential race where Trump is a still depicted as the frothing lunatic he is will be boring. The Democratic candidate will hold and keep a commanding lead the entire time and no one will watch the news. The only solution to this is to tear down the leading candidate and/or heavily promote the losing one.
We saw this dynamic in action leading up to the 2012 election where the Corporate Media insisted that the race was “razor tight.” Yet, it was obvious that Romney had no chance of winning. The electoral map and detailed polling clearly showed that Obama was going to win in a landslide. But, again, that’s boring so the lied. A lot. They manufactured a “close race” for ratings.
With Trump being so far behind, just saying it’s close won’t be enough, the Corporate Media will absolutely sell the image of the reformed Trump. People who haven’t really been paying attention won’t hear much about all of his horrendous racism and sexism, they’ll only see the “presidential” Trump and the race will be artificially narrowed. It’ll be a ratings bonanza and we’ll be left with the real possibility of President Trump.
Featured image via IYON archives