Somethings are just so visually striking that people rush to do things in their name. Homer gave us Helen of Troy, whose beauty launched a thousand ships . . . and Trump gave us his campaign logo, whose utterly cluelessness launched a thousand mercilessly mocking memes.
But not even a day after revealing his “TP” logo to the Internet, Trump’s campaign has made it all but vanish — a statement on the temporality of all good things, I’m sure.
If there was ever a case that justified the need for visual arts designers, this was it. Following the announcement on Twitter that Indian Governor Mike Pence was going to be joining Donald Trump on the campaign trail for the 2016 sequel to 2012’s hit campaign, “White and Whiter,” the camp revealed their combined logo:
Yes, that “t” is doing weird things to that “p.” At least you know who the top is and who the bottom is.
As you can probably tell, the ridicule hit almost immediately and the logo backfired spectacularly. Everyone jumped in, and within hours, the Internet was having a right old time mocking that disastrously planned logo.
Full Frontal host Samantha Bee jumped in almost immediately after the reveal and posted an animated GIF under the heading: “Breaking the Mattress of America.”
Breaking the mattress of America. pic.twitter.com/M4Cq62YS2c
— Full Frontal (@FullFrontalSamB) July 15, 2016
I hope everyone enjoyed it while it lasted, because the short-lived logo — a joke, like the rest of Trump’s campaign and his followers — is no longer with us. As of Saturday, June 16, the revamped Trump website no longer features the logo, and instead has a large photo of Trump with his original slogan, “Make America great again.”
The rush to delete the embarrassing logo meant Trump’s new new logo is just boring.
While Trump speaks, fundraising email from Pence featuring NEW logo. pic.twitter.com/cEmHhW97XD
— Ali Vitali (@alivitali) July 16, 2016
It’s not on the Republican National Committee’s website, either.
In fact, on Trump’s website, there isn’t even a mention of Pence’s name. Which is kind of sad; TP is a brilliant logo and after Trump’s primary performance, exactly what American needs in bulk.
Photo by John Sommers II/Getty Images