During his press conference meltdown, Donald Trump bragged that he owned one of the biggest wineries in the U.S., and that it’s in Charlottesville, Virginia. He used the winery to bolster his claim that he knows the town better than anyone. Unfortunately, he doesn’t actually own that winery, nor does he seem to be involved in its operations. The winery only uses the Trump name, -and it’s Eric Trump’s name at that.
There’s even a disclaimer on their website about it that reads:
“Trump Winery is a registered trade name of Eric Trump Wine Manufacturing LLC, which is not owned, managed or affiliated with Donald J. Trump, The Trump Organization or any of their affiliates.”
The Trump Organization’s website says that the winery is part of its real estate portfolio, but there’s an awful lot of real estate worldwide that licenses the Trump name, but isn’t actually owned by Trump or the organization. It looks like this winery doesn’t even fall under that category.
Then there’s the fact that the winery isn’t anything like the biggest in the U.S. It is the biggest in Virginia, according to their website, but it’s not the biggest in the U.S., – and the definition of “biggest” is debatable. By acreage, yes, it’s the biggest, but the size of wineries is more commonly measured by production, not acreage.
The Trump winery produces about 36,000 cases of wine per year. The Williamsburg Winery and Chateau Morrisette produce roughly 60,000 cases per year each. Generally, the Trump winery is considered to be a small winery, which produce 5,000 to 49,000 cases of wine per year.
Certainly not the biggest in the U.S. Those are generally owned and run by big conglomerates.
Beyond that, it’s patently disgusting that Trump would use such a tragedy to brag about himself, but then again, Trump himself is disgusting. If he can’t puff himself up in some way, then he probably considers it not worth talking about. As long as Charlottesville is in the news, he will brag that he’s got one of the biggest wineries in that town.
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