The NRA’s new ad is a thing of wonder. I am constantly amazed at how ridiculous this formerly respectable organization can get, and then they go ahead and blow my mind all over again. This one, however, has to be the most shrill, hyperbolic, pants-shittingly terrible commercial I have ever seen. And I haven’t even described anything but the star — Dana Loesch.
The right-wing hero jumps off at the deep end immediately:
They use their media to assassinate real news.”
Wow. That’s a lot of garbage in such a short sentence. Let’s break it down:
- “They” are of course “not us,” the Real Americans™ Dana is addressing
- “Their media” — CNN, MSNBC, etc — is, of course, the tool of the enemy
- “Assassinate,” just to get the crowd warmed up
- “Real news” is whatever the NRA and their Fearless Leader says it is
It doesn’t get any better from there. Here’s the rest of the transcript:
They use their schools to teach children that their president is another Hitler. They use their movie stars and singers and award shows to repeat their narrative over and over again. And then they use their ex-president to endorse the resistance. All to make them march, make them protest, make them scream racism and sexism and xenophobia and homophobia and smash windows, burn cars, shut down interstates and airports, bully and terrorize the law abiding — until the only option left is for the police to do their jobs and stop the madness. And when that happens, they’ll use it as an excuse for their outrage.
The only way we stop this, the only way we save our country and our freedom is to fight this violence of lies with the clenched fist of truth. I’m the National Rifle Association of America and I’m freedom’s safest place.”
Dana’s steely, unblinking gaze is the only thing stopping me from running to Wal-Mart and buying a very large gun right this second. But I can’t. I am transfixed by her militant assertions of screaming, burning, violent leftists “terrorizing the law abiding.” How can I help but now imagine the sweet relief their dispatch at the barrel of a gun will bring?
NO. No. I must resist the urge to send my money to an organization that takes literally every tragedy involving a gun and turns it into an ad for more guns. At the risk of surrendering my Man Card, I have to finish telling you why this new NRA ad is so gross. First, you have to watch it. It’s only like a minute long, so just click and then we’ll get back to this.
Okay, everybody alright? Nobody ran screaming in terror of the Safe Space Snowflakes who have apparently turned rabid and are running loose in the streets? Good. Here’s why it’s a gross, vile, horrible advertisement:
This NRA ad is an open call to violence to protect white supremacy. If I made a video like this, I’d be in jail. pic.twitter.com/LD65yMUMVn
— deray mckesson (@deray) June 29, 2017
That’s it right there, you guys. I mean, in case all this sarcasm is wasted in print. This ad divides America, impossibly, even more than it already is. Ask a Nazi — heck, ask Antifa — how close we are to armed internal conflict in this country. Either might tell you we’re a lot closer than we actually are, but close at all is too close.
Irresponsible, heartless bullshit like this is bellows to the flame.
Featured image via Scott Olson/Getty Images