Corporations are not typically social trend setters. If anything, they wait and see which way opinions are going before doing something that could be considered controversial.
Thanks to the Supreme Court (and despite Kim Davis), marriage equality is now the law of the land and people like Davis are in the minority. 60 percent of adults believe that “marriages between same-sex couples should be recognized as valid.”
Tide detergent risked the other 40 percent when it released an ad directed at the Kim Davises of the world. I won’t give away the surprise ending, but two men are about to go into a church to marry before a very conservative looking woman stopped them saying, “how offensive. I won’t let you blemish the sanctity of marriage.” That’s when there’s a twist.
The commercial is directed by award winning filmmaker and sketch comedy director Mark Nickelsburg. Enjoy:
This isn’t Tide’s first foray into controversy. Just last year, they released an ad in Canada that starred a same-sex couple. Here’s that one.
Featured image via video screen capture.